Kassof: Classic Rock Is Defined By Era (Mostly '70s)
April 2, 2015 at 11:48 AM (PT)
Even more than quality or longevity, KASSOF insists "era is crucial to Classic Rock listeners’ definition of the format."
When asked to define Classic Rock in their own words, their top five responses all relate to era, with '70s (36%), '80s (27%) and '60s (22%) leading the way, with '90s music trailing (5%). Listeners also insist the greatest rock of all time was recorded in the ’70s, which averages 3.0 on a 4-point scale, where 1 means “disagree strongly” and 4 means “agree strongly," and the mid-point being 2.5.
Some responses to statements:
Classic Rock sounds every bit as good now as it did decades ago" (3.5)
The greatest rock of all time was recorded in the '70s (3.0)
You like to keep up with what’s new and happening in music (2.9)
The greatest rock of all time was recorded in the ’80s (2.8)
A song doesn’t have to be old to be a classic (2.7)
Classic Rock listeners agree that the music gets worse the further you get from the ’70s. A majority (53%) agree strongly (19%) or somewhat strongly (34%) that "today's rock sucks," even while 70% insist they "like to keep up with what's new and happening in music."
And while most (62%) agree that "a song doesn’t have to be old to be a classic," based on all of their other responses, it seems that a song does have to be old ... like around 25 or more years old to “stand the test of time.”
KASSOF also concludes, while ’90s rock is 20+ years old, it represents "a sticking point … a challenge for Classic Rock stations if they seek to evolve their formats."