2015 iHeartRadio Music Awards Generates More Than 14 Billion Social Impressions
April 6, 2015 at 7:14 AM (PT)
iHEARTMEDIA shared the latest social media engagement data results from its iHEARTRADIO MUSIC AWARDS, which took place at the SHRINE AUDITORIUM in LOS ANGELES on MARCH 29th. This year, the awards generated more than 14 billion social media impressions throughout the promotional period of the show, nearly 75% more than last year's 8.5 billion.
"The social success of the iHEARTRADIO MUSIC AWARDS was fueled by our local radio stations and personalities engaging in a live, real-time conversation with fans before, during and after the awards, both on-air and through social," said iHEARTRADIO Chief Product Officer CHRIS WILLIAMS. "We also engaged with fans through new social integrations including live behind-the-scenes TWITTER Periscope broadcasts and an iHeartAwards Snapchat 'Our Story' which was populated by the audience, nominated artists and RYAN SEACREST, whose backstage snaps kept viewers coming back for more."