ASCAP Names Alice Kim New Chief Strategy & Development Officer
April 6, 2015 at 12:02 PM (PT)
ASCAP has appointed top digital strategist ALICE KIM the organization’s EVP/Chief Strategy & Development Officer, reporting to ASCAP CEO ELIZABETH MATTHEWS. KIM will oversee strategy, business development, product development and administration services.
Commenting on the appointment, MATTHEWS said: “ASCAP is transforming to offer innovative new services to our members and licensing partners in order to meet their needs in this new and evolving era in the music and media landscape. ALICE has deep expertise of consumer behavior, trends in digital content adoption and monetization models. She is uniquely positioned to help us harness our assets for the benefit of our songwriters, composers and publishers as well as our licensing partners as we move into a world of increased data transparency and efficiency.”
Added KIM: “ASCAP is in a unique position with its data assets and sophisticated technology platform to create innovative, new products and services that can transform how data can be used to enhance the livelihoods of creators and those businesses that depend on their music.”
KIM has been at the forefront of the digital media revolution for almost 20 years with executive level positions in a multitude of companies that range from start-ups to publically traded major media and technology companies. Most recently, ALICE was a founder and principal for DIGICONSULT, a consulting practice providing strategic services to media clients focused on identifying and evaluating digital opportunities.
Before that, she served as SVP/Corporate Development and Strategy for MEDIAFLO, a start-up division of QUALCOMM, where she led strategic partnership conversations and special internal projects, resulting in a $2B sale to AT&T.
KIM has also served as SVP/Digital Distribution and Partnerships for VIACOM MEDIA NETWORKS, where she developed the strategy, launched and built the mobile and digital distribution revenues across the 17 on-air and digital brands, including MTV, VH1, COMEDY CENTRAL and NICKELODEON.
KIM has been named one of the “Top Women in Wireless” by FIERCE WIRELESS and “Top 50 Women in Mobile Content” by MOBILE ENTERTAINMENT. She received her MBA from COLUMBIA BUSINESS SCHOOL and a BS from NYU's STERN SCHOOL OF BUSINESS.