This Week's Merge: Let's Work On Being Memorable, Everywhere, Not Just On Facebook
April 8, 2015 at 7:42 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "There's much to be said about the importance of interacting and serving fans on the assets we 'rent' – FACEBOOK, TWITTER, INSTAGRAM, SNAPCHAT, and even live stream apps like PERISCOPE. But we must also pay attention to the assets we 'own' - our on-air content, website, database, and of course, our app – or apps.
"One great example of what it looks like to be successful socially, while being mindful of the assets we can create revenue from comes from DAVE AND CHUCK THE FREAK at WRIF/DETROIT.
"They are pulling off one of the greatest contests any radio personality has dreamed up – with an app!"
MERGE is written to help assist the radio and record industry in the social and digital space.