DASH 3.0 Conference Details Announced
Radio & The Connected Car: A Survival Guide For Broadcasters
April 9, 2015 at 4:50 AM (PT)
In OCTOBER 2013, the first DASH CONFERENCE was held in DETROIT, with a goal of bringing two storied industries -- broadcast radio and automotive -- together to discuss the changing space of in-dash entertainment and information.
By featuring leaders from OEM's that included FORD, GENERAL MOTORS and TOYOTA, as well as Tier Ones like PANASONIC, PIONEER and VISTEON, along with key players from radio broadcast groups, DASH has succeeded in its initial mission. The challenges and opportunities of the "center stack" are issues of concern and conversation in board rooms and at virtually every broadcasting conference.
JACOBS MEDIA and RADIO INK will host "DASH 3.0: Radio & The Connected Car -- A Survival Guide For Broadcasters," on NOVEMBER 4th-5th, 2015, once again at the WESTIN HOTEL at DETROIT's Metropolitan Airport.
"We are extremely proud of the initial impact of DASH and that we've been first-in," said JACOBS MEDIA Pres. FRED JACOBS. "But the space is changing. DASH 3.0 will turn its attention to actionable steps that every radio broadcaster should be taking to solidify in-car listening as well as automotive revenue."
DASH 3.0 will focus on creating enhanced relationships with car dealers and dealer groups, exploring how automotive advertising is changing, and focusing on broadcaster efforts to ensure AM/FM radio presence in today's "connected cars."
JACOBS MEDIA and jacAPPS VP/GM PAUL JACOBS notes, "DASH 3.0 is an event targeted squarely at all broadcasters, whether they are dealing with their automotive strategy, developing promotional partnerships with local dealers, or revenue generation. There will be application at DASH 3.0 for radio management in large, medium, and small markets."
Information and registration is available at www.dashconference.com.