HD Radio Ad Network Grows To 60 Markets Nationwide
April 9, 2015 at 7:00 AM (PT)
iBIQUITY DIGITAL CORP.'s HD RADIO AD NETWORK has expanded to 60 markets nationwide in less than a year. Launched in 2014, the HD RADIO AD NETWORK is an aggregated network of HD2/HD3 stations that provides advertisers efficient means to reach unique consumer audiences, and allows content owners syndication opportunities.
The HD RADIO AD NETWORK includes HD2/HD3 stations from leading broadcasters. Additional interested broadcasters are invited to join the Network. The HD RADIO AD NETWORK will be on display at the upcoming NAB SHOW at the HD Radio booth, Central Hall #545.
Significant Growth In HD2/HD3 Station Listening
The HD RADIO AD NETWORK consumer audience is growing, and directly attributable to the increasing number of HD RADIO equipped vehicles -- now at more than 25 million. FALL 2014 NIELSEN Nationwide ratings reveal HD2/HD3 station listening Average Quarter Hour growth to be 348% and Total Weekly Cume growth of 312% since the FALL 2011 studies.
“We have created an efficient way for broadcasters to aggregate HD2/HD3 stations into a national network that delivers valuable consumer audiences,” said iBIQUITY DIGITAL Pres./CEO ROBERT STRUBLE. “Advertisers are benefiting, we are delivering revenue to our broadcast partners and we anticipate compelling program distribution options going forward.”