Triton Digital Receives MRC Accreditation For Several Products
April 9, 2015 at 6:27 AM (PT)
TRITON DIGITAL has completed the annual MEDIA RATING COUNCIL audit for their Webcast Metrics and Webcast Metrics Local products. Accredited WCM metrics include TLH, AS, SS, AAS, ATSL and non-IP based CUME. Accredited WCML metrics include TLH, SS, AS, AAS, ATSL, AQH, AQH Rating, CUME, CUME Rating and TSL. The MRC Board continued accreditation for all metrics, with the exception of AQH and AQH Rating, on which it took no action (AQH and AQH Rating remain accredited).
“Webcast Metrics and Webcast Metrics Local remain the only streaming audio measurement solutions with metrics that have been accredited by the MEDIA RATING COUNCIL,” said WEBCAST METRICS GM/Chief Compliance Officer ROB FAVRE. “Because our technology measures actual streaming audio usage and presents data in a way that is easily understood, it is the most accurate and complete solution available.”
“We congratulate TRITON DIGITAL for meeting the rigorous requirements needed for MRC accreditation,” said MRC Exec. Dir./CEO GEORGE W. IVIE. “This accreditation process once again demonstrated that TRITON is at the forefront of audio streaming measurement. We look forward to continuing our work with TRITON as they develop additional audience measurement solutions.”