Edison: The Little Machines That Built Pandora
April 9, 2015 at 7:08 AM (PT)
EDISON RESEARCH Pres. LARRY ROSIN delves into the growth of webcasters in his latest blog post. ROSIN writes, "Our Infinite Dial studies have been tracking usage of online radio since 1998, and we have asked about 'monthly usage' since 2000. In a recent meeting I made the comment that if one superimposes the graph showing growth of smartphone ownership over the monthly online radio usage one can see a strong correlation."
"The blue bars show our tracking of smartphones and the yellow line is 'monthly online radio usage'. One will note the strong correlation between the slopes of the two growth patterns since the widespread adoption of the smartphone. Online Radio started with usage on desktops, but that clearly only could get things so far. The real growth came when listening became portable, and when apps built for the mobile environment became a 'must-have' on iPHONES and ANDROIDS."
Read the full post here.