SBS Takes WideOrbit's Programmatic Radio Beta Program
April 10, 2015 at 11:38 AM (PT)
WIDEORBIT INC. has landed SPANISH BROADCASTING SYSTEM (SBS) as the first media company to join WIDEORBIT’s programmatic radio beta program. SBS will make its digital inventory available to brands, agencies and leading demand-side platforms like The Trade Desk through WIDEORBIT’s WO Programmatic – Digital sell-side exchange
SBS’s participation in WIDEORBIT’s programmatic radio beta program enables advertisers to reach SBS’s highly qualified Hispanic audience inside and outside of their local markets with the same tools they already use to purchase programmatic advertising in other digital mediums. The program will include 13 of SBS’ owned-and-operated radio stations, including WSKQ/NEW YORK.
“We are thrilled to make our highly qualified Hispanic audience available through WO Programmatic – Digital and work with WIDEORBIT to build the future of radio revenue generation,” SBS EVP/Digital Media JESUS LARA said. “WO Programmatic – Digital gives SBS a new way to realize the full value of our streaming audiences by giving advertisers direct and targeted access to our large Hispanic audience through demand-side platforms. By adding programmatic to our direct sales efforts, we expect WO Programmatic – Digital will deliver incremental revenue from our unsold inventory in the most efficient way possible.”
“WIDEORBIT’s pilot program allows us to offer digital audio and Spanish-language audio inventory to our customers for the first time,” The Trade Desk GM/Product MIKE DAVIS said. “As a multichannel platform, we are proud to add audio to the range of paths our clients and their advertisers can use to reach highly qualified audiences, in this case SBS’ Hispanic American listeners. For many advertisers, audio is a crucial part of the marketing mix and our partnership with WIDEORBIT makes it possible.”
“We couldn’t be happier to work with a visionary media company like SPANISH BROADCASTING SYSTEM to help us extend our programmatic radio offering,” WIDEORBIT Founder/CEO ERIC R. MATHEWSON said. “WO Programmatic – Digital will help SBS grow its revenue by making its digital inventory easily accessible to top agencies and brands.”
WIDEORBIT will demonstrate WO Programmatic – Digital and WO Streaming at the 2015 NAB Show, Booths N5229 and N5829 in the North Hall of the LAS VEGAS CONVENTION CENTER, APRIL 12th-16th. For more information, contact ROB GREEN at email@example.com.