Nielsen Names Harish Peri SVP/Product Marketing
April 13, 2015 at 12:38 PM (PT)
HARISH PERI has joined NIELSEN as its SVP/Product Marketing across its ratings and planning products, effective today, reporting to EVP/Global Product Leadership MEGAN CLARKEN and Chief Marketing Officer MARCY SHINDER, based in NEW YORK.
PERI will drive all aspects of NIELSEN’s REACH product marketing strategy and execution, including all aspects of the client experience and the continued growth of NIELSEN’s portfolio of TOTAL AUDIENCE measurement solutions.
“Enabling TOTAL AUDIENCE measurement for advertising and content on behalf of our clients and the marketplace is a top priority,” said CLARKEN. “HARISH’s passion for technology and solid digital experience will make him a valuable asset to both NIELSEN and our clients as we evolve our portfolio of solutions.”
PERI brings over 10 years of experience to NIELSEN, most recently serving as Sr. Dir./Product Marketing and Solutions at SALESFORCE.COM, a leading global cloud computing company. Prior to that, PERI held roles in product leadership and marketing at BLACKROCK, and in engineering and software design at UBS.
“We couldn’t be happier to welcome HARISH to the team,” said SHINDER. “I’m confident he will help us establish a world-class product marketing organization here at NIELSEN.”
“I’m excited to help NIELSEN bring its REACH portfolio and product marketing to the next level during an exciting period of transformation,” said PERI. “I look forward to collaborating with NIELSEN leaders to drive ROI for the company and its clients.”