WideOrbit WO Analytics Now On More Than 750 Stations
April 14, 2015 at 4:17 AM (PT)
WIDEORBIT has announced strong market acceptance for WO Analytics, an "advanced business intelligence solution created expressly for the specialized needs of broadcast businesses." WO Analytics is now the business intelligence solution of choice at more than 750 NORTH AMERICA broadcast stations.
“WO Analytics delivers business intelligence to stations that want to improve their profitability by making data-driven pricing and inventory decisions. This will be especially important for broadcasters who want to minimize LUR rebates during the 2016 political season,” said VP/Engineering VIJAY KUMAR. “The beauty of WO Analytics is that it works seamlessly with all platforms and data providers. WO Analytics creates no additional capital requirements to prevent stations from driving value from source data in their WideOrbit platform or any other third party system.”
“We are really pleased by the immediate business benefits our clients have derived from WO Analytics,” said Founder/CEO ERIC R. MATHEWSON. “Its enthusiastic market acceptance is proof that broadcasters need a business intelligence solution to help them digest complex data and use it to make better decisions. Stations create reams of data every day that can help them improve their profitability. Until WO Analytics, there was no media-specific business intelligence software to help them make sense of it. By delivering powerful business intelligence in an easily actionable format, WO Analytics provides a foundation for executives and station managers to collaborate on driving revenue and cutting costs.”