Harker Research Asks If The MRC Will 'Dictate Audio Processing?'
April 14, 2015 at 7:46 AM (PT)
In the latest post on HARKER RESEARCH's Radio Insights blog, RICHARD HARKER and GLENDA SHRADER BOS write, "the VOLTAIR saga has now entered the Twilight Zone."
"If you’ve followed developments, you know that 25-SEVEN has developed an audio processor that strengthens weak embedded PPM watermarks, the things that tell PPM that a panelist is listening to your radio station," continues HARKER. "You’d think that is great news for radio stations and great news for radio in general. We know from independent studies that PPM is not perfect, that PPM misses some listening. Any thing that moves PPM from (say) 70-80% accuracy to closer to 100% accuracy ought to get an honor from the NAB or maybe even NIELSEN. You’d think."
Read the full post here.