This Week's Merge: Eat Your Own Social â€˜Dog Foodâ€™
April 15, 2015 at 6:56 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "Radio's opportunity with social is to accommodate the audience's desire to connect with others, not just with our stations.
"It's our chance to build trust beyond the mothership (the AM/FM stick). And after that trust is built, that's when all kinds of opportunities can happen to increase the power of your brand, including ratings and even revenue.
"But we first need to respect the audience and pay attention to what they like and also what they ignore.
"Eat your own dog food this week. Not as a talent or a manager, but as a fan.
"How does your station really make people feel socially?"
MERGE is written to help assist the radio and record industry in the social and digital space.