Harker Research: PPM Ratings Tied To "Louder" Content
April 15, 2015 at 8:01 AM (PT)
PPM Ratings could well be tied to the range of kHz of the content a station is broadcasting, according to a HARKER RESEARCH report published at RADIO INSIGHTS.
Entitled "The PPM Talk That NIELSEN Should Have Given," takes off on the NAB remarks made by DR. BERRY BLESSER, the Director of Research for THE TELOS ALLIANCE, whose power point presentation revealed, "the ability of PPM to determine which station a person is listening to depends primarily on the content the station is broadcasting. The greater the proportion of content between 1 kHz and 3 kHz, the 'louder' the embedded information, and the more likely you'll get credit for the listening."
In other words, both talk stations and music shows with morning talk shows rate low, not because of listener tune-out, because their content fall outside the preferred range of the PPM codes, which hides behind it..
The report also cites ambient noise -- like one would encounter listening to a car radio -- affecting PPM ratings as well.