AdsWizz Launches AudioMetrix For Podcasts, OnDemand Listening
April 15, 2015 at 1:33 PM (PT)
Leading advertising technology company ADSWIZZ, a provider of measurement to digital audio publishers and advertisers, has launched AUDIOMETRIX FOR PODCASTS AND ONDEMAND – an add-on to its AUDIOMETRIX LIVE analytics product – offering publishers in the on-demand audio market access to monetizable audience intelligence. The new service is now live.
AUDIOMETRIX FOR PODCASTS AND ONDEMAND enables podcast and on-demand publishers to better understand and track the listenership of their audio content, allowing them to build strong monetization and content strategies. Publishers will be able to access detailed profiles of the audience and its consumption of on-demand content, including listeners’ locations, devices and players.
This new product is ADSWIZZ's latest step in building an end-to-end solution for publishers seeking to monetize podcast and on-demand audio content. Many leading on-demand publishers around the world already use ADSWIZZ technology for ad insertion and ad-serving, and tap into ADSWIZZ’s ADWAVE exchange to monetize their audio content.
Commented ADSWIZZ CEO ALEXIS VAN DE WYER: “The launch of AUDIOMETRIX FOR PODCASTS AND ONDEMAND demonstrates our commitment to helping our publisher partners around the world capitalize on the surge in interest among listeners in accessing their content on demand.”