Entercom Names New Sacramento VP/Market Manager
April 17, 2015 at 9:02 AM (PT)
ENTERCOM moves quick, and ups LANCE RICHARD to become the new VP/Market Manager for SACRAMENTO. RICHARD, a 28-year radio and media veteran, has been with ENTERCOM since 2009, serving as Corporate VP/Integrated Sales and most recently as VP/Sales at ENTERCOM/SACRAMENTO.
“Over the years, LANCE has helped to improve our sales organizations, our coaching ability and our ability to deliver multi-platform programs that work for advertisers,” said Station Group President WEEZIE KRAMER. “Nothing gives me greater pleasure than to reward that success with a promotion to VP/Market Manager in SACRAMENTO.”
“We have the best brands in the market, great local talent and content, strong ratings and an excellent team in place. I look forward to continuing our momentum and leading ENTERCOM/SACRAMENTO’s market leading portfolio of brands,” said RICHARD.
Prior to joining ENTERCOM, RICHARD led leadership and management roles at MONSTER.COM, EMMIS COMMUNICATIONS and IP2M.