ACM Ratings: Biggest Since 1998
April 20, 2015 at 11:43 AM (PT)
SUNDAY NIGHT’s (4/19) "50th ANNUAL ACADEMY OF COUNTRY MUSIC (ACM) AWARDS" from AT&T STADIUM in ARLINGTON, TX proved to be a ratings juggernaut for CBS-TV, delivering the AWARDS’ largest audience since 1998, with substantial increases from the 2014 ACMs, according to preliminary, same-day ratings from NIELSEN.
CBS-TV was first in viewers with 15.77 million, ranking #1 among adults 25-54, 18-49, and 18-34, while winning every 30-minute segment for entire three-and-a-half-hour telecast. The "ACM AWARDS" were also up big from last year’s show, increasing 6% 18-49, 7% 25-54, and 4% among 18-34s, not to mention the additional 1.45 million viewers compared to 2014.
Last night (4/19) marked the first time the ACMs were extended by 30 minutes, but when measured in the traditional 8-11p primetime window, results are even more impressive, as the show garnered 16.17 million viewers (+13% from 2014), with an increase of 9% in both 25-54 and 18-49 adults. Additionally, the ACMs ranked as the #1 most social broadcast of the day, according to NIELSEN SOCIAL.