Univision Chooses WideOrbit Products
April 21, 2015 at 4:27 AM (PT)
WIDEORBIT has completed a deal with UNIVISION COMMUNICATIONS to use its media management solutions to manage advertising and digital audio streaming operations across all of its properties. UNIVISION will implement an integrated WIDEORBIT solution across its portfolio of national broadcast and cable networks, radio and television station groups. The adoption of WideOrbit means that business functions formerly run on multiple tools, including inventory management, billing and invoicing, and unit placement, will be consolidated onto a single comprehensive technology platform.
"We're honored that the largest media company serving Hispanic AmeRica has standardized its ad operations on WIDEORBIT," said WIDEORBIT Founder/CEO ERIC R. MATHEWSON. "UNIVISION is one of the largest media companies to take full advantage of the extensive capabilities our platform offers for multiproperty, multichannel, multimedia companies with a strong digital presence. It's a powerful example of how WIDEORBIT is uniquely able to simultaneously support all of the distinct operational needs of national networks and local and digital broadcasters."
"WIDEORBIT's technology is crucial for helping us manage a complex media business that spans multiple platforms," said UNIVISION SVP/Commercial Excellence and Operations SAM ABIAD. "WIDEORBIT allows us to manage our business profitably and efficiently because of its unique ability to unite advertising operations for national broadcast and cable networks, local radio and TV station groups onto a single comprehensive solution. WideOrbit's products are the most robust for the needs of a large multi-media content provider."