Larry Rosin Asks, 'Can Radio Station Simulcasts Compete On Smartphones?'
April 21, 2015 at 8:58 AM (PT)
EDISON RESEARCH Pres. LARRY ROSIN writes in his latest blog post, "Last month at the RADIO DAYS EUROPE CONFERENCE in MILAN, ITALY, I was privileged to present the findings of a unique research project along with RÜDIGER LANDGRAF of KRONEHIT RADIO in AUSTRIA and GERMAN radio consultant CHRISTIAN SCHALT. It was titled 'Stream Battle' and a unique inquiry.
"We gave 21 women in KRONE's target group a special smartphone that had only four apps available -- SPOTIFY (free version), PANDORA (specially configured to work in AUSTRIA), the station app for KRONEHIT and for their main competitor Ö3. In addition we installed a data-tracking app with the participants' knowledge so we could track their usage."
So, how competitive are radio station simulcasts in the smartphone environment? Read more here.