Rodney Jerkins Launches Lifestyle Music Group For Christian, Gospel Music
April 22, 2015 at 11:29 AM (PT)
EVOLVE MUSIC GROUP Chairman/CEO RODNEY JERKINS will launch his first formal venture into gospel and CHRISTIAN music with LIFESTYLE MUSIC GROUP (LMG). The multi-GRAMMY-winning producer, songwriter and executive has appointed industry veteran DEMMETTE GUIDRY as the company's GM. It will be distributed through MOTOWN GOSPEL/CAPITOL CHRISTIAN MUSIC GROUP.
Commented CAPITOL CHRISTIAN MUSIC GROUP Pres./CEO BILL HEARN: “RODNEY JERKINS' entrance into the CHRISTIAN and gospel music genres is long overdue. His track record speaks for itself, and I have no doubt our industry will benefit greatly from the artists and music he develops. All of us are honored to work with RODNEY and the LIFESTYLE team and will do everything possible to contribute to their success.”
“LIFESTYLE MUSIC GROUP is not a label,” emphasizes JERKINS, who earned his fourth GRAMMY with SAM SMITH's "Stay With Me (Darkchild Version)," being named RECORD OF THE YEAR. “It’s a destination where a community of artists can exist and just be themselves, authentically expressing their God-given gifts without judgment.”
Added GUIDRY: “Music isn’t only a commodity. It’s the very soundtrack for the way we live our lives as individuals. At LMG, we will consciously utilize a more psychographic or lifestyle approach to the creation and marketing of our music versus being constrained by genre and demographics alone.” GUIDRY, who has held senior executive posts at COLUMBIA and WARNER BROS. RECORDS, has helped shape careers for a diverse array of artists including BEYONCE, LAURYN HILL, MARY MARY, MAXWELL and ALICIA KEYS.
LIFESTYLE’s kickoff roster includes JOY ENRIQUEZ and TIM BOWMAN JR. The artist rollout begins this spring with the JERKINS-produced BOWMAN single “I’m Good.” A MOTHER'S DAY release is planned for ENRIQUEZ’s first single, “Hallelujah," also produced by JERKINS, featuring violinist/instrumentalist LINDSEY STIRLING.
JERKINS' EVOLVE MUSIC GROUP (EMG) signed a multi-year deal last JULY with CAPITOL MUSIC GROUP (CMG), with a roster that includes R&B/pop artist EVAN ROSS and pop/YOUTUBE sensation SAARA, known to her fans as SMOKAHONTAS.