Nielsen Has A New Cross-Platform Measurement Competitor
April 23, 2015 at 3:54 AM (PT)
NIELSEN has a new competitor, as COMSCORE and THE COALITION FOR INNOVATIVE MEDIA MEASUREMENT have introduced, "a set of cross-media measurement data for 11 member companies through its cross-media measurement service," reports MULTICHANNEL.COM. "Participants include A&E NETWORKS, CBS, DISNEY ABC TELEVISION GROUP, ESPN, FOX NETWORKS, NBC UNIVERSAL, SCRIPPS NETWORKS INTERACTIVE, UNIVISION COMMUNICATIONS and VIACOM."
“We’re proud to deliver this cross-media measurement data today to select CIMM member companies, getting us much closer to holistically and continuously measuring audiences and advertising in this always on, multi-screen world,” said COMSCORE CRO MANISH BHATIA. "What started as a developmental project first with CIMM in 2012, and then under ESPN’s leadership in 2013, has paved the way for this service and, ultimately, the development of a syndicated product that measures media consumption across all screens. We look forward to working with CIMM, its member companies, and our clients to deliver additional solutions that will help the industry to solve one of today’s toughest measurement challenges.”
Select data will also be presented CIMM’s Fourth Annual Cross-Platform Media Measurement and Data Summit in NEW YORK.
“It’s a major industry milestone for COMSCORE to deliver measurement of unduplicated reach for video, audio, and static/interactive content and ads across both linear and time-shifted TV, radio, computers, smartphones, and tablets,” said CIMM CEO/Managing Director JANE CLARKE. "CIMM is very pleased that the measurement has now been extended beyond the sports environment of ESPN to other forms of news and entertainment content.”