WKLH Rebrands As 'Hometown Rock 96-5'
April 24, 2015 at 6:55 AM (PT)
SAGA COMMUNICATIONS Classic Rock WKLH/MILWAUKEE re-brands as "HOMETOWN ROCK 96-5 WKLH."
Brand Mgr. BOB BELLINI said, “Our great, vast body of rock music is simply evolving with our listeners’ preferences. The center of gravity of WKLH’s brand of rock has been shifting from the mid to late 70’s into the 80’s, and this is a continuation of that shift. While 'HOMETOWN' does reflect the classic rock especially popular among Milwaukeeans, it’s much more than that. MILWAUKEE has a gritty, determined personality, home to so many iconic brands, and a lot of pride in that history. 'HOMETOWN ROCK' simply reflects the enthusiasm for our city that we have experienced with our listeners throughout the years”.
VP/GM ANNMARIE TOPEL commented, “MILWAUKEE has so many signature products and brands -- brands people love and are loyal to. But even popular brands have to reinvent themselves and respond to consumer preferences. WKLH is now brighter, richer, fresher, and has more tempo.”