WWRS Socials Panel Defines 'Now' Moments
April 24, 2015 at 2:12 PM (PT)
“Social media is not the magic wand for your brand.” That was the opening piece of advice from JACOBS MEDIA’s LORI LEWIS, while moderating today’s (4/24) WORLDWIDE RADIO SUMMIT panel “Life Is A Series of ‘Now’ Moments.” TACO BELL Sr. Dir./Digital Marketing TRESSIE LIEBERMAN explained how her company started by identifying who they were as a brand, then initiating a conversation with TACO BELL enthusiasts. “We started being human; being a friend,” said LIEBERMAN. That strategy paid off, she added. “The magic is when your consumers create the conversation.” The majority of content on TACO BELL socials – 85% -- is generated by its users. Additionally, people notice and respond to the unexpected, explained LIEBERMAN.
CUMULUS Country WNSH/NEW YORK PD BRIAN THOMAS believes PDs need to be directly involved in a station’s socials by actively participating with listeners. And speaking from the on-air personality perspective, JEFF DAULER of the nationally syndicated “THE BERT SHOW” said, “The beauty of all socials is that they can serve as an extension of your show, your brand, and your personality – to express the things you can’t be on the air.” That matters and is helpful, in a time when the reins are being pulled in on the amount of talk many shows are now allowed. All panelists agreed that – similar to an on-air fundamental – when you don’t have something to say, don’t post anything.