WPXY's Pieces For Protection Promotion
September 8, 2006 at 10:34 AM (PT)
CBS Top 40 WPXY (98PXY)/ROCHESTER is lending a helping hand to the ALTERNATIVES FOR BATTERED WOMEN organization with a clever promotion dubbed "Pieces For Protection."
Morning hosts SPEZZANO and SANDY will encourage listeners to purchase “puzzle pieces," with each piece representing a section of a billboard, which will gradually be revealed each week during a live morning show broadcast.
At the end of the month, when the puzzle is only a few pieces away from completion, a rally for the cause will be held at the billboard. There, the final puzzle pieces will be put into place by abuse victims themselves, making the puzzle complete. The completed image will remain posted on the billboard during OCTOBER, which is "Domestic Violence Awareness Month."