Gen Media Partners Inks Partnership Deal With School Sports Media
April 27, 2015 at 8:10 AM (PT)
GEN MEDIA PARTNERS has inked a deal to partner with SCHOOL SPORTS MEDIA, a national high school sports representation firm.
GEN CEO KEVIN GARRITY said, “High school sports are embedded in the culture of AMERICA and ignite strong passion in local communities across the country, The synergies with radio allow us to create unique local and regional advertising packages and draw revenue from promotional budgets that are earmarked for local sports marketing. Our alliance with SCHOOL SPORTS MEDIA enriches the multi-level GEN MEDIA national/regional/local approach to ad sales representation and gives us another opportunity to introduce radio to new advertisers that have not used the medium previously.”
“We are committed to keeping kids playing sports in schools and delivering community marketing that matters to each of our brand partners,” said DAVE SHAMBERGER, President and Founding Partner of SCHOOL SPORTS MEDIA. “Aligning ourselves with GEN MEDIA PARTNERS will allow us to better serve schools across the entire country, while also expanding our local media platform capabilities.”