Edison Research: AM/FM Lagging Behind In Mobile Listening
April 27, 2015 at 11:49 AM (PT)
In the latest post on its Infinite Dial blog, EDISON RESEARCH Pres. LARRY ROSIN brought up data from its Share Of Ear study, which found that listening to “owned music” comprises half of the users’ time, while AM/FM listening attracts just 7% of the users’ time.
Finishing second behind “owned music” is, which attracts 20% of listening, followed by other Internet 'pureplays' (such as SPOTIFY, iTUNES radio, etc.) with 14% of the total.
“Many thousands of American AM and FM radio stations have their content available on mobile devices, either on a station app or an aggregator like TUNEIN, IHEART, or RADIO.COM,” ROSIN wrote. “There is also listening on the new NEXTRADIO app. Radio stations spend billions in paid-equivalent value promoting these apps. And yet, all rolled into one they are getting one-third the listening that PANDORA is seeing, and one-fifth of the combined pureplay listening.
“There are at least two factors driving this outcome: Technology and Content. Each plays a role in the outcome we are seeing in the mobile space.”
Read the entire post here.