Pew 'State Of The News Media 2015' Looks At Digital, Mobile, Podcast Growth
April 30, 2015 at 3:57 AM (PT)
The 2015 edition of the PEW RESEARCH CENTER's "State of the News Media" study focuses once again on the growth of digital in mainstream consumer acceptance, noting that EDISON RESEARCH has shown over half of Americans over 12 years old have listened to online radio in the past month (doubling since 2012 on a monthly basis) and mobile is growing the fastest (with listening online in cars through phones up to 35% from 21% in 2013), but with NIELSEN data showing that 91% of Americans listened to AM and FM radio in the prior week, traditional radio remains the leading audio source of news. Revenue for AM and FM, the study notes, fell slightly in RAB research (1% overall) while digital and off-air revenue showed "strong gains."
Promoted by the "milestone moment" of "SERIAL," the study-of-other-studies now breaks out podcasting as a separate entity, and notes that the percentage of Americans saying they've listened to a podcast doubled since 2008 from 9% to 17%, and one-third overall have listened to a podcast, again citing EDISON RESEARCH.
Looking at public broadcasting, the study cited 11% growth in the number of NPR member stations and 3% growth in stations airing NPR programming; website traffic to NPR.org rose 35% to 28 million on the heels of 2014's 32% growth. While NPR says that half of the traffic was from mobile and half from desktops, COMSCORE data gives mobile the nod (15 million vs. 11 million for desktop).
See the full report by clicking here.