Entravision Ups Oscar Padilla To Pulpo SVP/Marketing, Digital Media & Insights
May 1, 2015 at 10:55 AM (PT)
ENTRAVISION COMMUNICATIONS digital platform PULPO has promoted OSCAR PADILLA to SVP/Marketing, Digital Media & Insights. Previously VP/Strategy for ENTRAVISION’s LUMINAR INSIGHTS, PADILLA succeeds MARÍA LOPEZ-KNOWLES, who was recently promoted to Chief Marketing Officer of ENTRAVISION (NET NEWS, 3/2).
“We’re excited to have OSCAR join our team and bring his extensive industry background and marketing expertise to this important position at PULPO,” ENTRAVISION EVP/Digital FRANKLIN RIOS said. “His experience in both strategic marketing, and in converting data insights into actionable plans for companies interested in reaching and engaging the lucrative online Hispanic, or (i)Hispanic, market, is well-suited for PULPO and its clients. OSCAR is a proven executive and we look forward to benefiting from his leadership skills and broad knowledge base.”
“With our digital media channels and LUMINAR’s data and insights solutions, we are positioned to connect all of the dots for marketers by allowing them to more effectively reach and engage (i)Hispanic consumers, and I am pleased to lead this effort at PULPO,” said PADILLA. “PULPO’s unmatched platform and discernment of the (i)Hispanic marketplace are critical for all advertisers interested in winning this influential sector digitally.”