Rdio Taps Shamir As First Global 'Artist To Watch'
May 4, 2015 at 12:16 PM (PT)
RDIO announced SHAMIR as its first-ever global "Artist To Watch" for the month of MAY. Expanding its monthly emerging artist spotlight series, RDIO will feature SHAMIR globally in the U.S., UK, CANADA, AUSTRALIA, BRAZIL and MEXICO, featuring exclusive content from the LAS VEGAS native and endorsing him to listeners through features and cross-partner promotions.
SHAMIR, who has created a buzz with his song “On The Regular” and won over crowds at this year’s SXSW festival, will release his debut LP, "Ratchet," on MAY 18th (MAY 19th in the U.S.) through prestigious XL RECORDINGS, the original label home for ADELE, THE XX and FKA TWIGS, among others.
Featured in the MAY "Artist To Watch" rollout will be RDIO-exclusive content from SHAMIR, including personally curated playlists and a live RDIO SESSIONS set. To kick off his curated playlists, SHAMIR has delivered his very own list of "Artists To Watch," including buzzworthy artists such as GIRLPOOL, ALWAYS and COURTSHIP RITUAL. He will also give a glimpse into his regular listening habits with a favorites playlist spanning genres and countries with artists like COURTNEY BARNETT, TAYLOR SWIFT and MOKO.
In addition to exclusive content, RDIO will feature SHAMIR throughout the service and through partner programs. His new album will be featured on the RDIO homepage, throughout its blog and social channels and through in-product spotlights with partners such as ROKU.
“SHAMIR is creating music that is truly unique and infectious. With a sound that transcends categories, he embodies the spirit of our 'Artist To Watch' program,” says RDIO Global Head of Artist and Label Relations JOE ARMENIA. “We look forward to spotlighting him globally this month and are excited to help amplify the release of his highly-anticipated debut.”
Recent artists featured on RDIO's "Artist To Watch" program include JOYWAVE, CATFISH AND THE BOTTLEMEN and BANKS.