Steve Goldstein: Why Some Radio Streams Aren't Working
May 5, 2015 at 8:47 AM (PT)
AMPLIFI MEDIA's STEVEN GOLDSTEIN has taken to his blog to weigh in on why some, "radio station streams aren't working."
He writes, "recently in EDISON RESEARCH’s Infinite Dial Blog, LARRY ROSIN laid out some compelling reasons why radio station streams are falling short. It is true, as LARRY suggests, they are often poorly produced (up-cuts, dead air, etc.), loaded with commercials, especially in comparison with pure-plays, and hard to find in large radio app aggregators. It goes deeper. Many stations fail to devote enough time promoting their station app or reinforcing the benefits of on-line listening. They are conflicted with the potential impact on ratings and the inherent and arcane costs of streaming."
Read the full post here.