Jacobs Media Asks, 'What's The Streaming Problem?'
May 6, 2015 at 5:53 AM (PT)
JACOBS MEDIA's FRED JACOBS notes on his latest blog post, "on his blog over the last several days, LARRY ROSIN has made a compelling case that broadcast radio simply hasn’t kept up in the streaming department. His posts are worth your time and your consideration. Along the way, LARRY points to factors like a poor streaming experience, commercial clutter, and the shaky assumption that simulcasting the broadcast signal is sufficient. In a post last year, we urged radio programmers to 'eat their own dog food' by monitoring every week on their stream to get a better gauge of the UX -- or user experience."
JACOBS continues, "thankfully, LARRY points to the wisdom of station-branded apps versus 'umbrella apps' that cram hundreds of radio channels under one roof. Aside from the hoops to get to your content, these aggregated apps may be cheaper in the short run, but limit a station’s ability to truly shine in the mobile space, not to mention profiting from it. There’s more to Z100 and KROQ than a stream – and that’s where individually branded apps can provide a great mobile experience if they’re well-designed. But none of this addresses the central question about why broadcast radio streams lag compared to PANDORA."