Learfield Sports Partners With Snapchat
May 6, 2015 at 12:16 PM (PT)
LEARFIELD SPORTS, the collegiate multimedia rights holder, has inked a partnership with SNAPCHAT to use the app's "SNAPCHAT Live Stories" feature, which allows users at an event to contribute their video and photos to a collective story.
“This is a unique opportunity to help our school partners bring the incredible college sports experience to millions of hard-to-reach millennials on one of the most popular and fastest growing mobile platforms,” said LEARFIELD SVP/Chief Content Officer JOE FERREIRA. “Live Stories deliver a sense of community and excitement in a timely manner, a feeling no other medium can emulate."
“SNAPCHAT Live Stories create a very unique and personal fan experience around events,” said SNAPCHAT Director of Partnerships BEN SCHWERIN. “We’re thrilled to be partnering with LEARFIELD SPORTS in order to bring Snapchatters even closer to the excitement of their favorite college teams.”