Edison's 'Moms And Media' Study: Buy Her A Smart Phone
May 8, 2015 at 8:41 AM (PT)
If you’re looking for that perfect MOTHER'S DAY gift, think smartphone or tablet for mom in 2015, based on findings from EDISON’s “Moms And Media” study, released YESTERDAY (5/7). That’s because 84% of moms surveyed own a smartphone, with 64% possessing a tablet, the latter number up from 47% last year.
Moms prefer the internet (59%) over TV (30%) and if you want to effectively say “I love you,” try texting, as 79% of mothers prefer it to calling (70%) or email (43%). You could also FACEBOOK mom, because 78% of the 86% who use social media prefer it over all others. And she’s making time for it too, with 30% of moms logging three or more internet hours a day, with online radio part of the agenda for 78% of the 370 mothers surveyed. See the entire report here.