Radio: Where Did The Fun Go?
This Week's 'The Letter From All Access News-Talk-Sports'
May 8, 2015 at 1:12 PM (PT)
How will radio attract new blood for the next generation of talent? There's been a lot of talk about the need to help aspiring radio talents learn the business, but in this week's "The Letter from ALL ACCESS News-Talk-Sports," "The Old College Try," PERRY MICHAEL SIMON argues that what's missing isn't the opportunity to be instructed, it's a sense that doing radio is fun.
Looking at his own college radio days, which were devoid of instruction but full of "learning by doing" and playing radio with few rules, SIMON notes that his motivation to get into the business was the sense of "I want to do THAT" that seems to be missing today, when the fun has moved on to digital media where there are no rules and no restrictions.
"In thirty years," SIMON asks, "will anyone look back on 2015 and think, yeah, that was a great era for radio?" Read his suggestions on what radio should be focusing upon to make it so in this week's edition of "The Letter" by clicking here.