Apple Plans Some -- But Not Many -- Free Offerings With Relaunch Of Beats Music
May 11, 2015 at 7:09 AM (PT)
Multiple sources are reporting that APPLE's BEATS Music Streaming service is ironing out the details of a free offer for the launch of the revamped service.
RECODE.NET reports that APPLE is revaluating its position of "hater of all things free" to "begrudging acceptance that some free elements are a necessary part of the streaming experience."
But PCMAG.COM notes, "don't expect to see a free, ad-supported version of APPLE's service. Instead, APPLE is considering a free trial period of one to three months, depending on the outcome of APPLE's negotiations with music labels. The service will also reportedly offer some free music in the form of streamable tracks that have been hand-selected by artists."
Rumors continue to swirl around the BEATS launch. Late last month (NET NEWS 4/27), ALL ACCESS reported a war was shaping up between APPLE's BEATS MUSIC, set for a JUNE launch and JAY Z’s streaming service TIDAL. Several reports said that TIDAL, following its MARCH 30th launch, had fallen out of the iPHONE top 700 apps. But positioning in the app charts is driven by downloads, and according multiple sources, APPLE deliberately took a long time to approve TIDAL iOS app updates. TIDAL had a new app on ANDROID on APRIL 15th, but still hasn’t received approval for APPLE’s iOS app store.
Additionally, reports last week (NET NEWS 5/5) noted APPLE was pushing music labels to help kill free SPOTIFY streaming ahead of the BEATS relaunch. Those moves garnered scrutiny from the DEPARTMENT OF JUSTICE and the FEDERAL TRADE COMMISSION.