Radio Express Partners With Coca-Cola To Reach African Youth
May 11, 2015 at 8:21 AM (PT)
RADIO EXPRESS, the world's leading supplier of entertainment radio outside the U.S. has partnered with COCA-COLA to brand and distribute a Hip-Hop and R&B show for African youth.
THE COCA-COLA OPEN HAPPINESS MIXSHOW will be hosted by DJ A-ONE, former co-host of the A-ONE and SPINDERELLA SHOW on KKBT (100.3 The BEAT)/L. A. Turntable master DJ SWAY-Z will also be on board with him every week.
The two-hour weekly show will include a segment hosted by affiliate station DJs highlighting local music and promotions. The show will be distributed in KENYA, TANZANIA, UGANGA, and MOZAMBIQUE.
RADIO EXPRESS Pres./CEO BARBARA ROUNDS said, "The COCA-COLA OPEN HAPPINESS EXPRESS MIXSHOW with celebrity DJ A-ONE is in high demand by the stations and their listeners and positions the stations as the source of the newest hit music and exciting, highly produced content. COCA-COLA's multiple year investment in this programming firmly establishes this iconic global brand as the source of the newest hit music, both locally and with mainstream international hit music. The show also offers COCA-COLA a meaningful context for communicating its brand attributes and messages, building its community of passionate music fans, and organically infusing its promotional campaigns within the content. All in all, it's a win win for the sponsor, the local stations, and RADIO EXPRESS."
Business Unit Manager HILDA GULLACKSEN added, "I am enthusiastic about the brand presenting new, popular music that creates a uniform, yet locally relevant COCA-COLA radio program network in key markets in AFRICA."
For more information, www.radioexpress.com.