Beasley Media Group Aligns With Zipwhip To Drive Listener Engagement
May 11, 2015 at 8:46 AM (PT)
BEASLEY MEDIA GROUP has aligned with ZIPWHIP, a cloud texting platform and service provider, to ease the way in which BEASLEY radio stations and their listeners interact through texting conversations. The initial rollout incorporated ZIPWHIP’s technology into 18 BEASLEY MEDIA radio stations across five markets.
“Today BEASLEY has taken a leadership position in their industry by adopting new innovative technologies and investing in the advancement of radio-to-listener engagement,” said ZIPWHIP Dir./Market Development KELSEY KLEVENBERG.
Alignment with tier-one carriers like VERIZON, AT&T, and SPRINT help ZIPWHIP to provide an immediate texting solution for stations, enabling them to send and receive texts the same day they sign up.