Jacobs Media: Rebooting Radio
May 12, 2015 at 6:32 AM (PT)
JACOBS MEDIA's FRED JACOBS notes on his latest blog post, "Those of you who know our style and the evolving mission of this blog also are aware that we have disdain for those who just complain, finger point, or make excuses for why things are the way they are.
"After more than three decades of consulting, our mission is to help solve problems. And that’s the goal of today’s post. But tackling the major task of repositioning radio in the minds and hearts of advertisers is a little bit more daunting than doing a music re-sort or coming up with a spring contest. But we started this, and our mission is to suggest action steps, as big and gnarly as they may be."
JACOBS continues, "Now as you read down the list, there may be a tendency to blurt out reactions like:
'Great -- but where is the money going to come from?' Or ... 'Like that’s going to happen.' Or... 'FRED, you’ve finally lost it.'
"But I’m hoping you can suspend those negative thoughts to truly consider my suggestions -- and then perhaps take the time to work on some of your own. Because if you’re in radio, this is our problem. And it’s not going away. As many hoped that the Internet was just some sort of fad, radio’s doldrums aren’t just going to reverse themselves with the next tornado, Presidential election, or celebrity scandal."