Media Monitors Awarded Again For Radio Spot Data Service
May 12, 2015 at 1:25 PM (PT)
MEDIA MONITORS has received accreditation of its radio spot data service once again by the Board of Directors of the MEDIA RATING COUNCIL.
Commenting on the recognition, MEDIA MONITORS President/CEO PHILIPPE GENERALI said: "Earning MRC accreditation seven years in a row takes the dedication of everyone at MEDIA MONITORS. It is a particular honor to receive this blue-chip industry recognition of our radio spot data service. The accuracy and quality of our data is paramount, for the benefit of our customers.”
In a message to MEDIA MONITORS, MEDIA RATING COUNCIL CEO/Executive Director GEORGE W. IVIE said: "We congratulate you for maintaining this important industry standard of quality for the radio spot service.”
MEDIA MONITORS also announced today that it has embarked on the intense independent MRC evaluation process that it hopes may lead to accreditation for its popular TV data product.