Westwood One Introduces 24/7 Classic Hits-Rock Format
May 12, 2015 at 3:38 PM (PT)
WESTWOOD ONE has introduced a second version of its popular Classic Hits format that features rock music from the '60s, '70s and '80s, without the dance, R&B and MOTOWN. Classic Hits-Rock is launching today.
“Depending on the musical heritage of a market, we found that affiliates either wanted a version that included just the rock and pop hits, or one that covered the whole spectrum,” WESTWOOD ONE Pres./Programming KIRK STIRLAND said. “Now, with these two recipes, we’ll be able to provide stations with the winning mix, whatever the opportunity in their market.”
Both Classic Hits and the new Classic Hits-Rock are available as complete turn-key Total formats, and Classic Hits can also be fully customized as a Local format. They are fully hosted, with a contemporary presentation.