ReelWorld Offers New 'B96 Chicago' Jingle Package
May 13, 2015 at 9:04 AM (PT)
REELWORLD is rolling out a new "B96/CHICAGO" jingle package, described as being, "as authentic as today’s Top 40 artists, which segue seamlessly between songs and brand the station without ever interrupting the flow."
REELWORLD's ERIK HUBER explained, "we reinvented our catalog of talent and brought in completely new vocalists that we felt were an accurate representation of the format. What we found were singers that can hold their own against RIHANNA and CHRIS BROWN and convey the brand to the listener, capturing the spirit of the brand. It’s a short form format that glides into the song transition and keeps the listener in the flow of the music. Choose any song in your top 40 and you’ll find a jingle in the package that melds perfectly into the next song. This package slams home the brand and does it in a way that sounds like today. I don’t think we’ve ever had a jingle package that captures the moving target and nailing where Top 40 is.”
Equally excited are WBBM (B96) PD TODD CAVANAH and APD/MD ERIK BRADLEY, who noted, "B96's New Jingle Package from REELWORLD is without question the most sonically compatible pop radio jingle collection we've ever heard. We couldn't be more pleased with how it weaves seamlessly in to the fabric of the station and are excited for everyone to hear it for themselves!"
And now, the fun part. Here’s your demo: www.reelworld.com/b96.