CBS Radio Philadelphia Once Again Sponsors, Markets Stotesbury Cup Regatta High School Rowing Event
May 14, 2015 at 2:50 PM (PT)
CBS RADIO PHILADELPHIA -- Sports WIP, News KYW-A, News-Talk WPHT-A, Top 40 WZMP (96.5 AMP RADIO), Country WXTU, and Classic Hits WOGL -- is once again marketing the SCHUYLKILL NAVY OF PHILADELPHIA's STOTESBURY CUP REGATTA, the largest high school rowing competition in the world, this weekend on the SCHUYLKILL RIVER. CBS first became the event's marketing partner in 2013 and signed a long-term deal to sponsor and market the event last year, and helped create the STOTESBURY VILLAGE interactive destination at the race course.
Commodore PAUL HORVAT of the SCHUYLKILL NAVY said, “The partnership with CBS RADIO has helped grow the REGATTA 'beyond the water' and increase its visibility tremendously. We have grown to an almost 40,000-person event and THE SCHUYLKILL NAVY and STOTESBURY CUP all-volunteer staff realized that we needed a partner like CBS RADIO to help us with the business side of the REGATTA. Aside from the megaphone that CBS RADIO stations and CBSPHILLY.COM bring to the event, they have brought us new corporate partners such as our presenting sponsor TOYOTA, along with iconic PHILADELPHIA institutions such as BRYN MAWR TRUST and PENN MUTUAL LIFE INSURANCE. This would not be possible without the team at CBS RADIO."
CBS RADIO PHILADELPHIA SVP MARC RAYFIELD said, “The STOTESBURY CUP REGATTA... combines our most precious resource -- our children -- with two of the city’s most iconic landmarks… the SCHUYLKILL RIVER and BOATHOUSE ROW. It is a renowned, long standing and wholesome event which positions PHILADELPHIA in an incredibly positive light. CBS is honored to once again serve as a partner."