Rock In Rio USA Draws 172,000 To Vegas For Two-Weekend Debut
May 18, 2015 at 7:18 AM (PT)
ROCK IN RIO USA made its official U.S. debut over the past two weekends, MAY 8th-9th and 15th-16th, in LAS VEGAS, welcoming more than 172,000 attendees. The closing weekend, with a pop-centric lineup featuring such artists as TAYLOR SWIFT, BRUNO MARS, ED SHEERAN and JOHN LEGEND, attracted 90,000 festivalgoers. The rock lineup of NO DOUBT, METALLICA, MANA and LINKIN PARK attracted 82,000 attendees on the first weekend.
ROCK IN RIO EVP/USA ROBERTA MEDINA said, "We're absolutely thrilled with the experience of ROCK IN RIO USA. It was so exciting seeing the audience discovering the CITY OF ROCK and enjoying all it had to offer – from talent to attractions, food and the ROCK STREET''s unique atmosphere. We want to thank the U.S. audience for welcoming us so well to the most competitive market in the world, and we are excited for what's to come!"
Over the four days, attendees from 47 U.S. states attended the CITY OF ROCK; 18% of attendees traveled from 32 different countries, 30% of which were from BRAZIL, 82% from the U.S. and 15% from LAS VEGAS. On a survey done during the event, the public gave ROCK IN RIO USA a 9 out of 10, and 78% of the overall public expressed interest in attending ROCK IN RIO's next edition.
Attractions including the zip line operated to capacity all weekend while festivalgoers enjoyed the view 64 feet high above the Main Stage.
ROCK IN RIO's "For A Better World" initiative gathered nearly 4,000 pounds of food to be donated, which was used for more than 12,000 meals. The food was donated to CHRIST CHURCH EPISCOPAL in LAS VEGAS.