Greater Media's Buzz Knight Heads Council For Research Excellence's New Audio Committee
May 26, 2015 at 4:56 PM (PT)
GREATER MEDIA VP/Program Development BUZZ KNIGHT has been named Chairman for the brand-new Audio Committee for the COUNCIL FOR RESEARCH EXCELLENCE (CRE).
Formed in 2005, the CRE will conduct research into audience measurement techniques, such as NIELSEN’s PPM, with the goal being an improvement in the quality of the data. On the first-ever Audio Committee are representatives from CUMULUS MEDIA, RADIO ONE, IHEARTMEDIA, UNIVISION, CBS RADIO, THE RAB, KATZ MEDIA GROUP, MAGNA GLOBAL and NIELSEN.
“Our committee is focused on looking at key industry questions and priorities and developing research questions on topics such as small and medium market research and how to improve the quality of measurement; programmatic buying; and the overall perceptions of audio in the agency planning community,” KNIGHT said in a CRE newsletter.