Paul Stanley Joins With Epic Rights For Brand-Building
May 26, 2015 at 12:11 PM (PT)
KISS co-founder PAUL STANLEY has teamed up with EPIC RIGHTS to develop and launch his lifestyle brand, PAUL STANLEY; ROYALS & REBELS, at the LICENSING EXPO in LAS VEGAS in JUNE. The announcement was made today by EPIC RIGHTS CEO DELL FURANO and STANLEY.
The brand will include everything from STANLEY's signature designs of musical instruments to his fine art paintings, with an eye towards "fashion forward, cutting-edge style and an independent spirit." EPIC RIGHTS will build the brand into a new licensing program, including men's fashion apparel and accessories, footwear, food, spirits, home decor and cookware debuting the line at retail in fall 2016.
"PAUL is the definitive Rock Renaissance man with a sense of style in arts, fashion, design and food that is unrivaled in the music industry. His creativity, marketing savvy and personal style truly sets him apart," said FURANO.
"Over the years, DELL and I have worked closely on the strategic developments and partnerships on the KISS brand, as well as more recently with ROCK & BREWS and my paintings," added STANLEY. "I am excited to watch DELL and EPIC RIGHTS' great team of branding professionals seek out and find opportunities and outlets that will reflect a lifestyle and point of view that I am passionate about and do it imaginatively and creatively in the years to come."
With a reputation as a sophisticated fashion trendsetter and creative visionary, STANLEY has designed KISS costumes, album covers and stages in addition to its iconic KISS logo. His autobiography, "Face The Music," hit #2 on the NEW YORK TIMES Best Seller List.