Bridge Ratings Addresses 'The Complicated World Of Media Marketing'
June 3, 2015 at 4:00 AM (PT)
BRIDGE RATINGS Pres./CEO DAVE VAN DYKE tells ALL ACCESS, "with such tremendous pressures on marketers these days to become noticed, it's no wonder there is great confusion and fear of how best to market products, services -- even businesses -- across multiple platforms. After all, consumers are inundated with messages as they float across multiple entertainment and information sources each hour. Capturing hearts and minds isn’t as easy as it used to be."
He continues, "For broadcast radio the job used to rely almost exclusively on word-of-mouth, maybe outdoor advertising and television if there was budget. Today, despite its ubiquity, radio works hard to remain relevant. Awareness and engagement follow. But how does broadcast radio help itself in marketing its unique value to a consumer with short attention spans that have been borne out of multiple sources of information?"
"Marketing more surgically than ever before is the answer and to do that, broadcast marketing managers must know which available platforms work best together," notes VAN DYKE.
In BRIDGE RATINGS studies this year, today’s average broadcast radio consumer reports accessing no fewer than four individual entertainment/information sources each day with high-end users voraciously devouring as many as ten a day. In a just-published report, BRIDGE takes a look at a few of the many marketing relationships broadcast radio might consider, which are best bets and which aren’t a rewarding source of success.
Read more about the new study “The Complicated World of Media Marketing Compatibility” by clicking here.