This Week's Merge: Eye's Open -- It's All Visual, All The Time
June 3, 2015 at 6:37 AM (PT)
CUMULUS MEDIA & WESTWOOD ONE VP/Social Media and MERGE author LORI LEWIS writes, "Even a caveman can see that Social Media is more visual than ever -- and MARY MEEKER of KLEINER PERKINS CAUFIELD & BYERS and her annual Internet Trends report backs that up in a big way.
"The younger end of your audience has pretty much grown up with the Internet in their hand. They have been armed with smartphones perhaps more of their life than not. And it's Millennials evolving the way we communicate.
"They are generating their own content, creating their own Internet. And it's critical to pay attention to their habits. When we emulate the trends -- it helps our brands fit into the fans' live feeds naturally, rather than looking forced and obvious. Social communication is very much visual today."
MERGE is written to help assist the radio and record industry in the social and digital space.