McGavren Guild Malls Exclusive Ad Sales Rep For WP Glimcher Media Properties
June 3, 2015 at 2:12 PM (PT)
McGAVREN GUILD MALLS (MG MALLS) is now the exclusive ad sales rep of backlit advertising for properties within WP GLIMCHER’s enclosed regional malls and community lifestyle centers in NEW YORK, L.A., CHICAGO, DALLAS, DENVER and ATLANTA.
The deal adds 48 malls and 716 monthly advertising panels, bringing MG MALLS’ exclusive representation to 88 DMAs, including 178 malls nationwide with more centers under national representation agreements.
“We are excited to welcome WP GLIMCHER’s properties to our portfolio,” stated MG MALLS Pres./CEO DAVID PARSONS. “The mall as a medium continues to evolve as developers like WP GLIMCHER focus on using their assets to strengthen their community connection. This addition expresses our expansion across all forms of advertising media within the shopping center and creates solutions for mall advertising.”
Following MG MALLS’ recent partnership with GEN MEDIA PARTNERS, the combined sales teams cam deliver even more results for advertisers. “The symbiotic relationship between GEN MEDIA PARTNERS and MG MALLS allows us to create unique packages for advertisers who want to connect in the local marketplace and brings new advertisers to radio and malls,” added GEN MEDIA PARTNERS CEO KEVIN GARRITY.