Register Today for Tracy Johnson's Free 'Content Superhero' Webinar
June 4, 2015 at 7:39 AM (PT)
Consultant TRACY JOHNSON says the radio industry agrees that content is king. But nobody has defined it. Until now.
His TRACY JOHNSON MEDIA GROUP (TJMG) and STRATEGIC RADIO SOLUTIONS (SRS) have joined forces to present a new study that reveals new findings that hold the key to radio's future. Dubbed "Content Superhero," the results will be unveiled in a series of three online presentations, beginning TUESDAY, JUNE 23rd at 1p (ET)
The Content Superhero series begins with Chapter 1, Content Kryptonite: What Causes Tune Out. TJMG Pres./CEO TRACY JOHNSON says, "The fastest way to increase ratings is by reducing tune-out. In Chapter 1, we show you six critical factors that send listeners racing for the scan button. Most broadcasters are guilty of at least three of them."
SRS Partner/EVP HAL ROOD explains the critical importance of the project. "Listeners are brutal, and they are quick to tune out for other options. Moment-by-moment, it's clear when personalities connect with listeners, and painfully clear when they don't. In Content SuperHero, we share what we have learned from the most important critics: listeners."
Chapter 1, Content Kryptonite: What Causes Tune Out is free to all, but you must register in advance to reserve a spot and space is limited. Details and registration is at www.contentsuperhero.com.