Larry Bastida Named EVP/Western Region At Alpha Media
June 8, 2015 at 6:17 AM (PT)
CUMULUS OKLAHOMA CITY VP/Market Manager LARRY BASTIDA has joined ALPHA MEDIA as EVP of the Western Region, covering the AMARILLO, LUBBOCK, PALM SPRINGS, PEORIA, SALINA, SAN ANTONIO and TOPEKA markets. BASTIDA has headed the CUMULUS (formerly CITADEL) cluster in OKC since 1989 and has also served as Regional Manager for CITADEL's LITTLE ROCK and BLOOMINGTON, IL clusters.
ALPHA President/CEO BOB PROFFITT said, "LARRY is a proven leader I am more than confident will excel in running the Western division for us. He solidly and successfully oversaw CITADEL markets for us in the past and I’m thrilled to have him join us now. His commitment, confidence and work ethic will be a tremendous addition to our group of regional executives leading the Company.”
BASTIDA said, “During my 30+ years in OKLAHOMA CITY and working along-side great and successful staffs, the current OKC CUMULUS staff is, without a doubt, the greatest version ever! Thinking of words to explain a voluntary exit has been exhausting because I love them all! I'm intimately aware of each team member’s unique talents and contributions, and I know in my heart they will continue thrive—full-throttle! The phrase “full-throttle” is apropos for me well, as I rejoin LARRY WILSON and BOB PROFFITT, and the great group of others, already in ALPHA MEDIA's fold.
“Being a part of a rapidly growing media company, that strongly believes in local content, advertiser satisfaction, radio creative, and reaching-out to recruit and maintain those radio professionals committed to customer results; nothing better shouts 'wheelhouse,; than that to me! As for my friends and colleagues at CITADEL and CUMULUS, I wish them nothing but the best and I know our paths will continue to cross.”